About

Strategy is a people business.

I help brands grow faster, smarter, and stronger by connecting business strategy, creativity, and technology in ways that drive businesses forward.

As a leader at GlueIQ, I build high-performing marketing and experience ecosystems by simplifying complexity, improving speed to market, and leveraging data and AI to enhance decision-making and performance across the customer lifecycle.

Previously, I served as Chief Strategy Officer at Razorfish, where I was responsible for connecting marketing, experience, and commerce to drive business outcomes for clients. Prior to that, I spent over a decade at Publicis Sapient, building and leading teams across marketing science, performance strategy, and digital transformation.

From startups to global giants, I’ve partnered with some of the world’s most iconic brands — Burger King, Bridgestone, Citi, Capital One, Coca-Cola, Hershey’s, Universal Studios, Royal Caribbean, Samsung, USAA and many more — to turn data into decisions, insights into action, and strategy into growth.

Portrait of Eddie Gonzalez
Point of view over noise.
  1. Current

    GlueIQ

    Chief Strategy Officer

    Overseeing strategy, media, analytics, and social.

  2. Previously

    Razorfish

    Chief Strategy Officer, Experience and Performance

  3. Previously

    Publicis Sapient

    More than a decade building and leading teams across marketing science, performance strategy, and digital transformation.

What I believe

  1. 01

    Complexity kills momentum.

  2. 02

    Vanity metrics kill credibility.

  3. 03

    Great strategy accelerates everything.

Marketing transformation isn’t about chasing the newest tool or trend. It’s about building connected systems that create better experiences and better business results. That’s the work I love.

See the brands I’ve worked with

Advisory & speaking

A conversation worth having.

Exploring a challenge in brand growth, customer experience, AI, or marketing transformation? Let’s start with a conversation.